Atlas Privacy Policy

(July 1, 2010 - “Effective Date”)
Updated: May 5th, 2023


This Privacy “Policy” describes how ATLAS handles personal information obtained from individuals and entities (“Users”) accessing the ATLAS “Website” at This Policy describes the privacy policies and expectations for the Website’s public pages and pages for “Atlas Clients” that are secured by log-in requirements. By accessing the Website, each User accepts this Policy and consents to the collection, storage, use and disclosure by ATLAS of the personal information as described below.

This Policy is effective for all current and new Users on their first access of the Website after the Effective Date. Certain businesses and other entities (“ATLAS Clients”) have written “Client Agreements” with ATLAS which may also govern access/use of the Content by any User whose access/use is granted by or through the ATLAS Clients, whether as their employees, prospective employees, agents or otherwise (the “Client Authorized Users”). Conflicts between this Policy and any applicable Client Agreement will be controlled by this Policy unless the Client Agreement expressly provides more privacy.

This Policy does not apply to, and ATLAS has no responsibility for, the privacy practices of any other websites referenced or linked in, to or from the Website.

Capitalized terms not defined in this Policy have the definitions given them in the current ATLAS Website Terms of Use.


Users may browse the public portions of the Website without disclosing their identity or revealing any personal information. At certain public pages, the User may voluntarily enter personal information, for instance to participate in a survey. Once any User discloses personal information on one of the public pages, anonymity is gone and the User consents to the transfer and storage of that information on ATLAS’ servers located in the United States and the use and disclosure of that information as described below.

Users using the Website under a Client Agreement may collect and enter personal information on the Website that belongs to others, including the Client’s employees, prospective employees or agents. ATLAS assumes all appropriate individuals have consented, if required by law or policy, to that information being collected, stored, used and disclosed by ATLAS according to this Policy unless otherwise restricted (and then as provided) by the Client Agreement.

ATLAS may collect, store, use and disclose the following personal information from its public and Client only pages:

  • Email address, physical contact information, and (depending on the service used) sometimes financial information, such as credit card or bank account numbers, but only for the purpose the information for which it was provided.
  • Physical characteristics and current and historical habits/lifestyle and health condition/issues (to assist ATLAS in identifying problems and personalizing services).
  • Other information from interaction with the Website, including computer and connection information, statistics on page views, traffic to and from other websites through the Website, IP address and standard web log information.
  • Additional information for identity and address authentication.

Use and Disclosure

ATLAS collects and retains personal information primarily to provide a User with services appropriate to the User’s specific situation and, in the case of a Client Authorized User, to provide the ATLAS Client, consistent with legal restrictions, with the information required by the Client Agreement). In addition, ATLAS may retain and use non-personally identifiable information (i.e. information as to which a User’s identity is not tracked) to develop new products and services, make the Website more useful (e.g. using site analytics to improve site layout and Content), and perform studies, reviews and research.

Unless otherwise restricted by the Client Agreement, ATLAS may disclose personal information:

  • In the case of a Client Authorized User, to the ATLAS Client as required by the Client
  • In the case of non-personally identifiable information, to the public (typically in the form of summaries/compilations as part of studies, white papers and reports).
  • To third parties the User explicitly requests receive personal information (or about whom the User is notified and consents).
  • To law enforcement or other governmental officials, in response to a verified request relating to a criminal investigation or alleged illegal activity, or otherwise to meet legal requirements.
  • To service providers under contract to assist with ATLAS’ business operations provided such providers are contractually required to follow this Policy.
  • Any business entity ATLAS has agreed to (or does) merge with or be acquired by (in which case ATLAS will contractually require that entity follow this Policy with respect to personal information and give the User notice before any use contrary to this Policy).

Each ATLAS disclosure will comply with all applicable laws.


ATLAS uses "cookies" (small files placed on a User's computer hard drives when accessing the Website).  Cookies help ATLAS to make a User’s Website visit more efficient and productive.

Some important facts about cookies are that:

  • Cookies help identify Users and maintain their signed-in status.
  • Most cookies are "session cookies," meaning that they are automatically deleted from User’s hard drive at the end of a session.
  • Some cookies are persistent cookies which are stored on a User’s computer until they are deleted, overwritten or expire.
  • Users may decline Website cookies if the User’s browser permits, although doing so may interfere with the User’s access/use of some of the Content.

Account Protection

Each User’s password is the key to the User’s account privacy. Strong passwords should be used, consisting of at least eight characters containing a mixture of numbers, letters and special characters. Passwords should not be disclosed to anyone. If a User’s password is shared, the User is solely responsible for any resulting account misuse and disclosure of personal information. If a User’s password is compromised for any reason, the User should immediately notify ATLAS and change the password. Users are responsible for maintaining the privacy of the personal information provided through the use of strong, confidential passwords and administrative policies.

ATLAS would like to make sure you are fully aware of all your data protection rights. EU GDPR data subjects are entitled to the following:

  • The right to access - You have the right to request Our Company for copies of your personal data.
  • The right to rectification - You have the right to request that Our Company correct any information you believe is You also have the right to request Our Company to complete information you believe is incomplete.
  • The right to erasure - You have the right to request that Our Company erase your personal data, under certain conditions.
  • The right to restrict processing - You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.
  • The right to object to processing - You have the right to object to Our Company's processing of your personal data, under certain conditions.
  • The right to data portability - You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.


All User information provided on the Website is stored on ATLAS servers located in the United States. ATLAS treats its data (including User information) as a valuable resource that  is protected using various security tools (encryption, passwords, etc.) against unauthorized access and disclosure. However, although ATLAS works hard to protect privacy, ATLAS can not guaranty that personal information will always remain private. ATLAS accepts no responsibility for the misuse or disclosure of personal information by Client Users.


ATLAS may supplement and/or amend this Policy at any time by posting the Policy supplements/amendments on the Website with those supplements/amendments taking effect ten days after they are initially posted.


To the extent your relationship with Atlas, including your use of the Website, involves the receipt, creation, maintenance, or transmission of protected health information, Atlas has certain obligations, and you have certain rights, as to such information in accordance with the applicable provisions of the Health Insurance Portability and Accountability Act of 1996, as amended or supplemented from time to time (“HIPAA”), as more fully described in the Atlas Protected Health Information Privacy Notice available at


Any questions about this ATLAS’ privacy policy, the data we hold on you, or would like to exercise one of your data protection rights, please do not hesitate to contact us in writing through the Contact information on the Website.

Atlas Injury Prevention Solutions
Attn: Data Privacy Officer, Katie Bossen 13601 Forest Park Drive
Grand Haven, MI 49417 Phone: (616) 844-6322